Direct mailers can be a useful marketing tool for real estate agents looking to reach potential clients and generate leads. When done effectively, direct mailers can help you stand out in a competitive market and reach a targeted audience.

There are a few things to consider when deciding whether to send direct mailers:

1. Cost: Direct mailers can be expensive, especially if you are sending them to a large list of potential clients. It is important to consider the cost of the mailers and whether they are a cost-effective way to reach your target audience.
2. Target audience: Direct mailers can be a useful way to reach a targeted audience, such as homeowners in a specific neighborhood or people who have recently moved to the area. Consider whether direct mailers are the best way to reach your target audience and whether you have a clear and specific message to communicate to them.
3. Personalization: Personalized direct mailers can be more effective than generic ones. Consider adding personalized elements, such as the recipient’s name or information about their property, to make the mailer more relevant and impactful.
4. Frequency: Sending too many direct mailers can be overwhelming and annoying to potential clients. Consider the frequency with which you will send the mailers and whether it is appropriate for your target audience.

Overall, whether or not to send direct mailers will depend on your specific business goals and target audience. If you decide to use direct mailers, be sure to consider the cost, target audience, personalization, and frequency to ensure that they are effective.