The 7 step sales process is a common framework for organizing and structuring the process of selling a product or service. It can be useful for real estate agents looking to develop a structured approach to sales and improve their effectiveness.

The 7 steps of the sales process are:

1. Prospecting: Identifying potential clients and building a list of leads.
2. Pre-approach: Researching potential clients and preparing for the sales pitch.
3. Approach: Making initial contact with potential clients and establishing a relationship.
4. Presentation: Presenting the product or service to potential clients and demonstrating its value.
5. Handling objections: Anticipating and addressing potential objections or concerns that clients may have.
6. Closing: Asking for the sale and finalizing the deal.
7. Follow-up: Staying in touch with clients after the sale and providing ongoing support and service.

By following this structured process, real estate agents can improve their chances of making successful sales and building long-term relationships with clients. It is important to note that this process is not a one-size-fits-all solution and may need to be customized based on the needs and preferences of individual clients.